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1

Luxury Brands in the Digital Age – Exclusivity versus Ubiquity

Nadine Hennigs, Klaus-Peter Wiedmann, Christiane Klarmann

Journal:

Marketing Review St. Gallen

Année:

2012

Langue:

english

Fichier:

PDF, 392 KB

english, 2012

2

Social persuasion: targeting social identities through social influencers

Langner, Sascha, Hennigs, Nadine, Wiedmann, Klaus‐Peter

Journal:

Journal of Consumer Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 275 KB

english, 2013

3

Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength

Hennigs, Nadine, Wiedmann, Klaus-Peter, Behrens, Stefan, Klarmann, Christiane

Journal:

Journal of Brand Management

Année:

2013

Langue:

english

Fichier:

PDF, 196 KB

english, 2013

4

Value-based segmentation of luxury consumption behavior

Prof. Dr. Klaus-Peter Wiedmann, Nadine Hennigs, Astrid Siebels

Journal:

Psychology and Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 151 KB

english, 2009

5

The importance of brand heritage as a key performance driver in marketing management

Wiedmann, Klaus-Peter, Hennigs, Nadine, Schmidt, Steffen, Wuestefeld, Thomas

Journal:

Journal of Brand Management

Année:

2011

Langue:

english

Fichier:

PDF, 269 KB

english, 2011

6

Spreading the Word of Fashion: Identifying Social Influencers in Fashion Marketing

Wiedmann, Klaus-Peter, Hennigs, Nadine, Langner, Sascha

Journal:

Journal of Global Fashion Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 6.17 MB

english, 2010

7

Brand logo symmetry and product design: The spillover effects on consumer inferences

Bettels, Jannick, Wiedmann, Klaus-Peter

Journal:

Journal of Business Research

Année:

2019

Langue:

english

Fichier:

PDF, 807 KB

english, 2019

8

What is the Value of Luxury? A Cross-Cultural Consumer Perspective

Hennigs, Nadine, Wiedmann, Klaus-Peter, Klarmann, Christiane, Strehlau, Suzane, Godey, Bruno, Pederzoli, Daniele, Neulinger, Agnes, Dave, Kartik, Aiello, Gaetano, Donvito, Raffaele, Taro, Koyama, Tábo

Journal:

Psychology and Marketing

Année:

2012

Langue:

english

Fichier:

PDF, 825 KB

english, 2012

9

An international perspectiveon luxury brand and country-of-origin effect

Aiello, Gaetano, Donvito, Raffaele, Godey, Bruno, Pederzoli, Daniele, Wiedmann, Klaus-Peter, Hennigs, Nadine, Siebels, Astrid, Chan, Priscilla, Tsuchiya, Junji, Rabino, Samuel, Ivanovna, Skorobogatykh

Journal:

Journal of Brand Management

Année:

2009

Langue:

english

Fichier:

PDF, 205 KB

english, 2009

10

Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers’ underlying motives and value-based drivers?

Wiedmann, Klaus-Peter, Hennigs, Nadine, Klarmann, Christiane

Journal:

Journal of Brand Management

Année:

2012

Langue:

english

Fichier:

PDF, 276 KB

english, 2012

11

Creating Multi-Sensory Experiences in Luxury Marketing

Prof. Dr. Klaus-Peter Wiedmann,Dr. Nadine Hennigs…

Journal:

Marketing Review St. Gallen

Année:

2013

Langue:

english

Fichier:

PDF, 851 KB

english, 2013

12

Das Internet der Zukunft || Online grocery shopping: Determinants of online impulse buying behavior

Wagner, Udo, Wiedmann, Klaus-Peter, von der Oelsnitz, Dietrich

Année:

2011

Langue:

english

Fichier:

PDF, 10.26 MB

english, 2011

13

The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge

Schmidt, Steffen, Langner, Sascha, Hennigs, Nadine, Wiedmann, Klaus-Peter, Karampournioti, Evmorfia, Lischka, Gesa, Briesemeister, Benny

Journal:

Cogent Psychology

Année:

2017

Langue:

english

Fichier:

PDF, 1.32 MB

english, 2017

14

...and they lived luxury ever after: storytelling as a driver for luxury brand perception and consumer behaviour

König, Jan C.L., Haase, Janina, Hennigs, Nadine, Wiedmann, Klaus Peter

Journal:

Luxury Research J

Année:

2018

Langue:

english

Fichier:

PDF, 1.46 MB

english, 2018

15

The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing

Haase, Janina, Wiedmann, Klaus-Peter

Journal:

Psychology and Marketing

Année:

2018

Langue:

english

Fichier:

PDF, 596 KB

english, 2018

16

Attractiveness, trustworthiness and expertise â social influencersâ winning formula?

Wiedmann, Klaus-Peter, von Mettenheim, Walter

Journal:

Journal of Product & Brand Management

Année:

2020

Fichier:

PDF, 405 KB

2020

17

Luxury Marketing || Luxury Brands in the Digital Age – the Trust Factor

Wiedmann, Klaus-Peter, Hennigs, Nadine

Année:

2013

Langue:

english

Fichier:

PDF, 507 KB

english, 2013

18

A cross‐cultural exploratory content analysis of the perception of luxury from six countries

Godey, Bruno, Pederzoli, Daniele, Aiello, Gaetano, Donvito, Raffaele, Wiedmann, Klaus‐Peter, Hennigs, Nadine

Journal:

Journal of Product & Brand Management

Année:

2013

Langue:

english

Fichier:

PDF, 494 KB

english, 2013

19

The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage

König, Jan C. L., Wiedmann, Klaus-Peter, Hennigs, Nadine, Haase, Janina

Journal:

Journal of Global Scholars of Marketing Science

Année:

2016

Langue:

english

Fichier:

PDF, 2.38 MB

english, 2016

20

Official sports sponsorship fortress versus ambush marketing attack: investigating the impact on implicit and explicit brand knowledge

Schmidt, Steffen, Limbach, Matthias, Langner, Sascha, Wiedmann, Klaus-Peter, Albertsen, Levke, Reiter, Philipp, Desbordes, Michel, Jensen, Jonathan

Journal:

International Journal of Sports Marketing and Sponsorship

Année:

2018

Langue:

english

Fichier:

PDF, 233 KB

english, 2018

21

When pain is pleasure: Identifying consumer psychopaths

Karampournioti, Evmorfia, Hennigs, Nadine, Wiedmann, Klaus-Peter

Journal:

Psychology and Marketing

Année:

2018

Langue:

english

Fichier:

PDF, 614 KB

english, 2018

22

INPUT–OUTPUT ANALYSIS AND CARBON FOOTPRINTING: AN OVERVIEW OF APPLICATIONS

Wiedmann, T., Minx, J.C., Wood, R., Peters, G.P., Lenzen, M., Owen, A., Scott, K., Barrett, J., Hubacek, K., Baiocchi, G.

Journal:

Economic Systems Research

Année:

2009

Langue:

english

Fichier:

PDF, 1.16 MB

english, 2009

23

Luxury Marketing || More on Luxury Anti-Laws of Marketing

Wiedmann, Klaus-Peter, Hennigs, Nadine

Année:

2013

Langue:

english

Fichier:

PDF, 543 KB

english, 2013

24

Luxury Marketing || Luxury Buying Behaviour and the Role of Culture: An Indian Context

Wiedmann, Klaus-Peter, Hennigs, Nadine

Année:

2013

Langue:

english

Fichier:

PDF, 1003 KB

english, 2013

25

How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany

Walsh, Gianfranco, Dinnie, Keith, Wiedmann, Klaus‐Peter

Journal:

Journal of Services Marketing

Année:

2006

Langue:

english

Fichier:

PDF, 156 KB

english, 2006

26

Measuring brand equity for organising brand management in the energy sector - A research proposal and first empirical hints Part 2: Concept and results of an empirical study in the German energy market

Wiedmann, Klaus-Peter

Journal:

Journal of Brand Management

Année:

2005

Langue:

english

Fichier:

PDF, 238 KB

english, 2005

27

Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context

Wiedmann, Klaus-Peter, Hennigs, Nadine, Pankalla, Lars, Kassubek, Martin, Seegebarth, Barbara, Reeh, Marc-Oliver

Journal:

Journal of Customer Behaviour

Année:

2010

Langue:

english

Fichier:

PDF, 291 KB

english, 2010

28

How to best promote my product? Comparing the effectiveness of sensory, functional and symbolic advertising content in food marketing

Haase, Janina, Wiedmann, Klaus-Peter, Bettels, Jannick, Labenz, Franziska

Journal:

British Food Journal

Année:

2018

Langue:

english

Fichier:

PDF, 261 KB

english, 2018

29

Eco-design: The State of Implementation in Europe – Conclusions of a State of the Art Study for IPTS

Arnold Tukker, Peter Eder (IPTS, Martin Charter, Erick Haag, An Vercalsteren, Thomas Wiedmann

Journal:

The Journal of Sustainable Product Design

Année:

2001

Langue:

english

Fichier:

PDF, 197 KB

english, 2001

30

Adoption barriers and resistance to sustainable solutions in the automotive sector

Klaus-Peter Wiedmann, Nadine Hennigs, Lars Pankalla, Martin Kassubek, Barbara Seegebarth

Journal:

Journal of Business Research

Année:

2011

Langue:

english

Fichier:

PDF, 340 KB

english, 2011

31

The impact of brand heritage on customer perceived value

Thomas Wuestefeld, Nadine Hennigs, Steffen Schmidt, Klaus-Peter Wiedmann

Journal:

Année:

2012

Langue:

english

Fichier:

PDF, 677 KB

english, 2012

32

Luxury Marketing || Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength

Wiedmann, Klaus-Peter, Hennigs, Nadine

Année:

2013

Langue:

english

Fichier:

PDF, 680 KB

english, 2013

33

Luxury Marketing || What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom

Wiedmann, Klaus-Peter, Hennigs, Nadine

Année:

2013

Langue:

english

Fichier:

PDF, 519 KB

english, 2013

34

Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability

Balderjahn, Ingo, Buerke, Anja, Kirchgeorg, Manfred, Peyer, Mathias, Seegebarth, Barbara, Wiedmann, Klaus-Peter

Journal:

Année:

2013

Langue:

english

Fichier:

PDF, 274 KB

english, 2013

35

The Mannmaven: an agent for diffusing market information

Wiedmann, Klaus-Peter, Walsh, Gianfranco, Mitchell, Vincent-Wayne

Journal:

Journal of Marketing Communications

Année:

2001

Langue:

english

Fichier:

PDF, 260 KB

english, 2001

36

Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry

Wiedmann, Klaus-Peter, Hennigs, Nadine, Schmidt, Steffen, Wuestefeld, Thomas

Journal:

The Journal of Marketing Theory and Practice

Année:

2011

Langue:

english

Fichier:

PDF, 483 KB

english, 2011

37

A Conceptualization of Corporate Reputation in Germany: An Evaluation and Extension of the RQ

Walsh, Gianfranco, Wiedmann, Klaus-Peter

Journal:

Corporate Reputation Review

Année:

2004

Langue:

english

Fichier:

PDF, 284 KB

english, 2004

38

Consumers' decision-making style as a basis for market segmentation

Walsh, Gianfranco, Hennig-Thurau, Thorsten, Wayne-Mitchell, Vincent, Wiedmann, Klaus-Peter

Journal:

Journal of Targeting Measurement and Analysis for Marketing

Année:

2001

Langue:

english

Fichier:

PDF, 237 KB

english, 2001

39

Brand Heritage and its Impact on Corporate Reputation: Corporate Roots as a Vision for the Future

Wiedmann, Klaus-Peter, Hennigs, Nadine, Schmidt, Steffen, Wuestefeld, Thomas

Journal:

Corporate Reputation Review

Année:

2013

Langue:

english

Fichier:

PDF, 253 KB

english, 2013

40

Sustainability as Part of the Luxury Essence: Delivering Value through Social and Environmental Excellence

Hennigs, Nadine, Wiedmann, Klaus-Peter, Klarmann, Christiane, Behrens, Stefan

Journal:

Journal of Corporate Citizenship

Année:

2013

Langue:

english

Fichier:

PDF, 445 KB

english, 2013

41

Erratum to “The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor”

Gross, Philip, Wiedmann, Klaus-Peter

Journal:

Psychology and Marketing

Année:

2015

Langue:

english

Fichier:

PDF, 112 KB

english, 2015

42

The Sustainability Roots of Anticonsumption Lifestyles and Initial Insights Regarding Their Effects on Consumers' Well-Being

Seegebarth, Barbara, Peyer, Mathias, Balderjahn, Ingo, Wiedmann, Klaus-Peter

Journal:

Journal of Consumer Affairs

Année:

2016

Langue:

english

Fichier:

PDF, 232 KB

english, 2016

43

The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor

Gross, Philip, Wiedmann, Klaus-Peter

Journal:

Psychology and Marketing

Année:

2015

Langue:

english

Fichier:

PDF, 481 KB

english, 2015

44

When the original is beyond reach: consumer perception and demand for counterfeit luxury goods in Germany and South Korea

Hennigs, Nadine, Wiedmann, Klaus Peter, Klarmann, Christiane, Behrens, Stefan, Jung, Jaehee, Hwang, Choon Sup

Journal:

Luxury Research J

Année:

2015

Langue:

english

Fichier:

PDF, 279 KB

english, 2015

45

Measuring brand performance in the cruise industry: brand experiences and sustainability orientation as basis for value creation

Hennigs, Nadine, Schmidt, Steffen, Wiedmann, Klaus Peter, Karampournioti, Evmorfia, Labenz, Franziska

Journal:

International Journal of Services Technology and Management

Année:

2017

Langue:

english

Fichier:

PDF, 345 KB

english, 2017

46

The Reputation Community

Berens, Guido, Wiedmann, Klaus-Peter

Journal:

Corporate Reputation Review

Année:

2017

Langue:

english

Fichier:

PDF, 303 KB

english, 2017

47

The many faces of sustainability-conscious consumers: A category-independent typology

Balderjahn, Ingo, Peyer, Mathias, Seegebarth, Barbara, Wiedmann, Klaus-Peter, Weber, Anja

Journal:

Journal of Business Research

Année:

2018

Langue:

english

Fichier:

PDF, 328 KB

english, 2018

48

Effects of consumer sensory perception on brand performance

Haase, Janina, Wiedmann, Klaus-Peter, Labenz, Franziska

Journal:

Journal of Consumer Marketing

Année:

2018

Langue:

english

Fichier:

PDF, 297 KB

english, 2018

49

It’s not all about function: investigating the effects of visual appeal on the evaluation of industrial products using the example of product color

Wiedmann, Klaus-Peter, Haase, Janina, Bettels, Jannick, Reuschenbach, Christian

Journal:

Journal of Product & Brand Management

Année:

2019

Langue:

english

Fichier:

PDF, 313 KB

english, 2019

50

The impact of innovation-related perception on consumer acceptance of food innovations â Development of an integrated framework of the consumer acceptance process

Albertsen, Levke, Wiedmann, Klaus-Peter, Schmidt, Steffen

Journal:

Food Quality and Preference

Année:

2020

Fichier:

PDF, 974 KB

2020